Over the years I have had the privilege of serving over 20 large consumer goods companies, working with first-class advertising agency teams in New York, Chicago, Mexico City, Sao Paulo, and Los Angeles. From these working relationships I have soaked up experience, insights and instincts from a long list of outstanding colleagues and clients – a base from which to personally address new client assignments quickly and effectively. Depending upon the project, I draw as necessary from the extraordinary Los Angeles pool of talented independent colleagues offering specialized services in every aspect of product and service marketing. - Thomas Hall
Hormel Foods/Stagg Chili
A successful nine year battle for brand survival, in the super-competitive U.S. canned chili category and in Australia as the only chili brand.
10-year expansion from 15 to over 250 stores and #2 in size in the category.
Southern California Savings
Total process of developing a new identity for the bank and changing brand name to People's Bank of California.
Agency creative/media assignments for five aggressively marketed new brands during the 1997-2002 expansion period--eToys, Futurestep (in over 15 countries during 18 months), J-Fax,
Starbucks Coffee Company
Managing regional advertising and promotions plus 2/week store expansion in Southwest Zone.
Noah's New York Bagels
Expanding a Bay Area icon up and down the west coast, building category-leading equity value for sale of the company by original ownership.
Alka Seltzer: led development in Mexico of highly successful television campaign that expanded to all of South America. Philip Morris: in Brazil, adapted world-wide Marlboro campaign for brand's initial distribution (legal) throughout the country.
Procter & Gamble
Eight formative years learning how ambitious, thoroughly tested, brand plans can fail, how to re-stage successful brands, and how to wage branding war during the commoditization of a category.
Project management for development of what has become one of the most enduring advertising
concepts in modern advertising history.