Thomas G. Hall
16566 Chalet Terrace
Pacific Palisades, CA 90272
tgoodwinhall@gmail.com
Over the years I have had the privilege of serving over 20 large consumer goods companies, working with first-class advertising agency teams in New York, Chicago, Mexico City, Sao Paulo, and Los Angeles. From these working relationships I have soaked up experience, insights and instincts from a long list of outstanding colleagues and clients – a base from which to personally address new client assignments quickly and effectively. Depending upon the project, I draw as necessary from the extraordinary Los Angeles pool of talented independent colleagues offering specialized services in every aspect of product and service marketing. - Thomas Hall

Hormel Foods/Stagg Chili
A successful nine year battle for brand survival, in the super-competitive U.S. canned chili category and in Australia as the only chili brand.

Wetzel's Pretzels
10-year expansion from 15 to over 250 stores and #2 in size in the category.

Southern California Savings
Total process of developing a new identity for the bank and changing brand name to People's Bank of California.

E-Commerce Madness
Agency creative/media assignments for five aggressively marketed new brands during the 1997-2002 expansion period--eToys, Futurestep (in over 15 countries during 18 months), J-Fax, Homestore, HomePage.

Starbucks Coffee Company
Managing regional advertising and promotions plus 2/week store expansion in Southwest Zone.

Noah's New York Bagels
Expanding a Bay Area icon up and down the west coast, building category-leading equity value for sale of the company by original ownership.

International Management
Alka Seltzer: led development in Mexico of highly successful television campaign that expanded to all of South America. Philip Morris: in Brazil, adapted world-wide Marlboro campaign for brand's initial distribution (legal) throughout the country.

Procter & Gamble
Eight formative years learning how ambitious, thoroughly tested, brand plans can fail, how to re-stage successful brands, and how to wage branding war during the commoditization of a category.

Keebler Elves
Project management for development of what has become one of the most enduring advertising concepts in modern advertising history.



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